Post by account_disabled on Feb 27, 2024 0:50:35 GMT -6
After interviewing him, one might define him as the "gentleman of public administration". I'm talking about Luca Zanelli , social media manager and digital communication expert who, together with Daniele Tarozzi and Milena Marchioni, is part of the Press and Communication Office of the Municipality of Bologna. Among the pioneers in this sector, the Municipality of Bologna landed on social media in 2009 . Ten years of experience and experimentation which represent a privileged point of view and of great interest for understanding similarities and differences with those who, like Noetica, deal with social management and community management for private companies on a daily basis: but how they work on social media publishes it administration, with which organization and, above all, on which social networks.
We decided to ask Luca and study the topic starting from a virtuous case: this is why Panama mobile number list we invited him to the agency to have a chat about content, work organization and good social practices in the public sector. socialmedia-team-cobo 2 Social media and public administration: a chat with Luca Zanelli We ask Luca Zanelli on which social networks a public administration must be present and without hesitation he mentions Facebook and Instagram , even if as the Municipality of Bologna they have not missed anything, in fact they are also present on Twitter, Pinterest, Flickr, Youtube and Telegram, the social network used only for general and practical communications to citizens, such as information on road works or traffic changes.
Many social networks, but a single voice, in fact we discover that there is no pre-established division between Luca and his colleagues, who work interchangeably on the different channels, but despite this, they know each other so well that it is impossible to distinguish from the copy a post who is the signature . From our point of view this is a very interesting aspect, which we point out to him, and Luca appreciates it very much, considering it a confirmation of the great teamwork created over the years which has led him and his team to express themselves with the same sensitivity. “We are also on Tumblr, in particular with the project dedicated to August 2nd , for a shared memory,” he adds. LinkedIn? “It's an interesting platform, at the moment we don't yet consider our presence appropriate,” comments Luca.
We decided to ask Luca and study the topic starting from a virtuous case: this is why Panama mobile number list we invited him to the agency to have a chat about content, work organization and good social practices in the public sector. socialmedia-team-cobo 2 Social media and public administration: a chat with Luca Zanelli We ask Luca Zanelli on which social networks a public administration must be present and without hesitation he mentions Facebook and Instagram , even if as the Municipality of Bologna they have not missed anything, in fact they are also present on Twitter, Pinterest, Flickr, Youtube and Telegram, the social network used only for general and practical communications to citizens, such as information on road works or traffic changes.
Many social networks, but a single voice, in fact we discover that there is no pre-established division between Luca and his colleagues, who work interchangeably on the different channels, but despite this, they know each other so well that it is impossible to distinguish from the copy a post who is the signature . From our point of view this is a very interesting aspect, which we point out to him, and Luca appreciates it very much, considering it a confirmation of the great teamwork created over the years which has led him and his team to express themselves with the same sensitivity. “We are also on Tumblr, in particular with the project dedicated to August 2nd , for a shared memory,” he adds. LinkedIn? “It's an interesting platform, at the moment we don't yet consider our presence appropriate,” comments Luca.